Eye-Fi – Geotagging, RAW, ad hoc transfers and more

what is geotagging?

With geotagging, your photos are labeled, or “tagged”, to show where they were taken. What does that mean, exactly? View photos on a map. Search photos by location. And, 2 years after coming back from Venezia, you can see that it’s in Italy (without resorting to Wikipedia!)… all without lifting a finger.

search. view. share.

With an Eye-Fi card, the photos fly right into iPhoto, or Flickr, or any other geo-friendly service. They automatically become searchable in Places or on a map by city name or country.

geotagging on your computer

Desktop applications like iPhoto ‘09, Adobe’s Photoshop Elements 6 (PC only), Google’s Picasa (PC only), Ovolabs Geophoto (Mac only) and Microsoft’s Pro Photo Tools (PC only) allow you to browse, search and organize photos according to where they were taken.

happens automatically

With Eye-Fi’s Geotagging Service, you take the photos, and let Eye-Fi do the rest. You won’t have to spend your time downloading, importing, or entering the info for every single photo. Just turn your camera on, and photos fly wirelessly, embedded with their geotags. Snap photos. Turn your camera on. Voila!

lifetime service included

Eye-Fi Pro cards come with free, unlimited, lifetime geotagging.

70% of the UK is covered

Skyhook coverage area is constantly expanding. Today, about the top 50 metropolitan areas are covered in Europe, including 70% of the populated areas in Germany, France and the UK. 70% of the population of the US and Canada is covered. Coverage is expanding in Western Europe as well as several areas of Asia, including Japan, Korea, and Taiwan.

geotagging online

Websites like Flickr, Picasa and SmugMug allow you to browse through your photos on a map, search by location, and transform your latest trip into a journey friends and family can partake in.

so how does Eye-Fi’s Geotagging Service work?

Geotagging is made possible through Wi-Fi Positioning System (WPS) technology. Using built-in Wi-Fi, the Eye-Fi Card senses surrounding Wi-Fi networks as you take pictures. When photos are uploaded, the Eye-Fi Service then adds the geotags to your photos.

the technology behind WPS

Our partner, Skyhook Wireless, has mapped millions of geographic coordinates around the world. The Eye-Fi Service adds the geotag to each photo’s metadata section (the EXIF header) when photos are uploaded.

no need to be at a preset Wi-Fi hotspot

WPS works whether you’ve added the wireless network to your list of uploading networks or not. This means that you don’t need to be at hotspot, and you don’t need to have the network key, for your photos to be geotagged. There simply needs to be Wi-Fi networks within range.

» Remember – the Eye-Fi Pro cards include unlimited Geotagging.

raw power

Need to edit? RAW uploads streamline your workflow. You can even install watch folders to set Lightroom or PhotoShop to automatically pull your RAW files and apply presets automatically. It’s never been this easy to have your photos get where you want them.

from camera directly to your computer

With the Eye-Fi Pro, you’ll be able to transfer your media directly from your camera to your laptop, anywhere, anytime… without a wireless access point. That’s the power of Ad Hoc transfers.

Always traveling? Have a photoshoot on the beach? Take wedding or group photos? Don’t carry any extra equipment around – your photos and videos fly directly into your laptop. You can even set up automatic live slideshows using Lightroom